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Structure of Internet Gambling

Page history last edited by ddellicarpini 10 years, 9 months ago
  • Who are the players?
    • Key players in the online gambling world:
    • Are there a few big companies or many small ones?
      • The companies involved in online gambling are all moderately sized companies, and some of them are owned by actual physical casinos or gaming groups, such as Harrah's Entertainment. (Harrah's)
    • What do they do?
      • Gambling/Gaming/Sports Book sites provide gamblers who meet certain requirements (usually age and where you are located) to place bets on various casino-style games, as well as on sporting events or other events in which odds are given (see OddsChecker, BoDog).
  • Who competes with whom?


  • Determinants of industry structure – what determines the amount of competition?
    • See Porter's five forces model
    • Clearly online gambling is a substitute for offline gambling. This may hurt the business of gambling destinations like Vegas and Atlantic City and indian reservations, so you would expect a powerful gambling lobby to be trying to keep internet gambling out
    • The internet would also increase the "threat of new entrants" as overseas gambling businesses entered the US market.
    • But mayble the size of the pie would increase i.e. people would still gamble as much offline and simply increase their total gambling spend; alternatively, internet gambling could cannibalize existing revenues. Is there any evidence on this?


Important role for regulation



Learn from how the industry evolved overseas



Competition within the online gambling industry is built on a few aspects:

  • Casino payouts (see link, top sites and their payouts - Link)
  • Software download ease of usage - In order to use these online casinos, software must be downloaded in order to connect to the casino servers and in order to depoist money for gaming, or to withdraw winnings. Casino software is mean to be easy to use and provide the best interface for the gambler. (Link to article discussing the benefits of casino software - Link)
    • "A good casino site must offer a very good software package that can cater to a wide variety of audiences. The software must also be be very easy to install and use while still giving a very enjoyable game experience." (via Article Alley)
  • Money given as an entry bonus - Almost every online casino gives a entry bonus, which is varies from casino to casino. Some give higher amounts of money to entice people to sign up, while others give less, but better odds on payouts.

               Rushmore Online Casino is an example of a company that gives a large bonus to gamblers (Up to $888).


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Information regarding resolving disputes with online casinos - LINK - http://vegasclick.com/online/disputes.html


"Chances are you're reading this because you didn't pick the best casino"






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